I built this because I lived it.
Hi, I'm Karan and I'm an independent artist. For years, this meant spending more time on spreadsheets, ads and release admin than on the music itself.
Today, your time likely went into everything except music. A few hundred dollars gone to the engineer. More for studio time. Your bank account drained by distribution fees and a royalty split that never made sense. What you actually have is a bedroom, a pop filter, and a dream you didn't get to today.
Karan · Spotify Top Rising Artist SG, 2025
For years I did everything myself
The music, the mixes, the release plans, the ads, the spreadsheets. I watched talented friends quit, not because their music wasn't good enough, but because the business side wore them down before anyone ever heard them. I was almost one of them. I kept going, learned the industry the hard way, and my music went further than I ever imagined.
Why I built UpNComer
The industry gave artists more tools. It never gave them more time. Every answer I found was another subscription, another login, another tab.
So I built the team I wish I'd had: one place where your music, your money, your fans and your next move all live together. UpNComer exists so you don't have to choose between running the business and making the music.
What I believe
Independent artists deserve the same infrastructure, support and systems that used to be reserved for signed artists.
Talent should decide who makes it, not who can afford a team.